Exploring Models and Growth of E-commerce

Upon entering the Oniroduo website, we can observe the entire layout of the page, the store, and the way the products are arranged to facilitate sales.

In e-commerce, consumers can browse online product catalogs, select items, make payments, and complete transactions through websites or mobile apps. Transactions can involve a variety of products, from physical items like clothing and electronics to digital services such as streaming subscriptions and software. There are several e-commerce models, including:

• B2C – Business-to-Consumer – commerce between companies and end consumers, where businesses sell directly to consumers;
• B2B – Business-to-Business – transactions between companies, where businesses buy and sell products or services to each other;
• C2C – Consumer-to-Consumer – involves the sale of products or services between individual consumers, usually facilitated by a third-party platform;
• C2B – Consumer-to-Business – consumers offer products or services to companies, such as influencers collaborating with brands;
• B2G – Business-to-Government – commerce between companies and the government, involving transactions of goods or services to government agencies.

E-commerce has grown significantly in recent years, driven by technological advancements and the expansion of internet connectivity. It offers convenience, variety, global access to products and services, and a personalized shopping experience through data analysis and customer segmentation.